Business Thinking In Action

Business education without safe answers.

Maximulation Business Simulation Games bring decision-driven reality into university classrooms. Students do not analyze case studies—they run a company, make trade-offs, and feel the consequences.

From theory to decision Complexity is the curriculum Research-grounded design

Why it changes the room

Maximulation connects finance, strategy, operations, and leadership into a single, time-pressured experience. The goal is understanding, not winning.

4–6

Decision rounds with long-term impact

Multi-role

Teams make decisions together

Research-led

Built on doctoral-level studies

Why Simulation?

Because real business is complex, connected, and uncertain.

Traditional education separates subjects, relies on static examples, and hunts for a single correct answer. Maximulation mirrors the true nature of business: interconnected decisions, uncertainty, and competing rationalities.

System thinking

Students see how one decision ripples through finance, marketing, and operations.

Consequence-based learning

Results arrive two or three rounds later, rewarding long-term thinking.

Decision-making in uncertainty

Teams take responsibility with incomplete information and real trade-offs.

Programs

Flexible for BSc, MSc/MBA, and executive education.

Undergraduate (BSc)

Integrates business foundations, builds teamwork and shared responsibility.

Business basics Team leadership

Graduate & MBA

Handles strategic choices, complex trade-offs, and long-term impact evaluation.

Strategic decisions Trade-off mastery

Executive & Postgraduate

Compares leadership styles and creates space for reflective debriefs.

Leadership reflection Decision style labs
How It Works

Structured rounds. High engagement. Measurable insights.

1

Set the context

Teams receive a market scenario and define their strategic intent.

2

Make decisions

Pricing, production, investment, and risk choices unfold in tight cycles.

3

Experience consequences

Outcomes and competitor moves re-shape the next round.

4

Reflect and connect

Facilitated debrief links actions to theory, systems thinking, and leadership.

Learning Outcomes

Students learn how to think, not what to memorize.

Integrated reasoning

Decisions are not isolated; students see cross-functional impact in real time.

Team dynamics

Group decisions expose negotiation styles, biases, and collaboration patterns.

Assessment-ready

Ideal for exams, coursework, or immersive workshops with clear evaluation criteria.

For Lecturers

A teaching tool that complements theory, not replaces it.

Maximulation is designed to align with course objectives, structured around rounds, and optimized for reflective learning. It offers a high-quality observation layer for educators to analyze decision behavior and rationality patterns.

Structured rounds Rich observation data Reflective debriefs Flexible grading
Pilot Program

Ready to bring decision-making into your classroom?

Launch a pilot workshop or integrate Maximulation into your semester. We will tailor the simulation to your cohort and teaching goals.

Schedule a call